MessageMedia’s research found that 93 percent of Americans open SMS messages, 81 percent have opened an SMS from a business, and 94 percent have clicked through a link within SMS – proving it’s an engaging mobile experience for consumers.
Mobile business messaging provider MessageMedia has today released new US research showing that 65 percent of American consumers agree that an SMS message from a business is more likely to get their attention than email or an app notification.
CONTENT THAT CONNECTS: WHY INFLUENCER MARKETING IS THE FUTURE OF GEN Z ENGAGEMENT
Gen Z is a business opportunity you can’t afford to miss. As 40% of the population commanding upwards of $40 billion in spending power, modern marketers need to build compelling strategies to engage with Gen Z.
Around the world, many businesses are already reaping the benefits of SMS-driven customer interactions, as demonstrated by the incredible
Article source: https://www.martechadvisor.com/news/interactive-marketing/sms-marketing-to-rise-by-52-by-2023-reports-messagemedia/
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