Whether a company needs consent to send a marketing communication to a business contact (or prospect) identified during a conference or a trade show typically depends on the following factors:
(1) The mode of communication (e.g., email, telephone, or SMS) that the company intends to use to contact the business contact. As a general proposition, consent is not needed within the United States to send email communications to prospects; consent may be needed to send telephone (voice or SMS) marketing communications to prospects.
(2) The technology utilized for the contact. If a company intends to send a telephone (voice or SMS) marketing communication, the level of consent and the level of documentation to substantiate the consent is generally greater if the company intends to use an automated telephone dialing system (“ATDS”) to send the message, will be transmitting a pre-recorded message, or is contacting a wireless telephone number.
The CCPA does not enhance,
Article source: https://www.lexology.com/library/detail.aspx?g=f54701b3-0d6f-49d8-abf0-b1c08b971bd8
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