For example, Judy, a direct-to-consumer company that helps people become prepared for disaster or emergency situations hit the market slightly less than two weeks ago. It uses texts to educate consumers about what they might need to do to prepare for an emergency. The company tailors its texts to the location of the person being messaged. “By nature of sending out information about being prepared, it is a form of marketing,” said Judy CEO Simon Huck. “We look at texting as part of general awareness marketing.”
Offering “frictionless” commerce via texts is part of Dirty Lemon’s differentiation, according to company founder Iris Nova and CEO Zak Normandin. While the company does not send outbound texts about promotional deals or products in stock to its nearly 200,000 consumers, it does use text messaging to keep consumers informed about their orders. And consumers can send a text to the company to ask for refills. “Our
Article source: https://digiday.com/marketing/startup-brands-using-text-messages-acquire-customers/
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