Declared Data: Building Emotional Connections to Drive Lifetime Value

The Wise Marketer makes a concerted effort to uncover, understand, and evaluate new concepts in customer management and loyalty marketing. Many times, we find these concepts to be too shallow, or too much of a buzz word and not enough bang — or simply old concepts that have been newly manipulated. So, when we find some new thoughts about the fundamental principles of loyalty marketing, we take note. When we learn more, we pass it on to our readers. The concept of Declared Data, as best articulated by Jebbit, a US-based marketing technology platform, fits our criteria.

Also read: SMS Marketing: What Role Does It Play in Your Strategy for 2020?

Creating and sustaining loyalty takes more effort than ever before. Customers want engaging experiences that provide them value and brands want to

Article source: https://thewisemarketer.com/channels/data-driven-marketing/declared-data-building-emotional-connections-to-drive-lifetime-value/