In this special guest feature, R.J. Talyor, Founder and CEO of Pattern89, discusses implementing ethical AI into a company’s business strategy. Pattern89 is an artificial intelligence-based software company that optimizes paid social media advertising campaigns. Previously, R.J. was the driver behind ExactTarget’s mobile strategy, including the launch of SMS marketing in 2002 and spearheading mobile marketing during the launch of the iPhone. His leadership was also instrumental when Salesforce acquired ExactTarget for $2.5 billion in 2013, where he became the vice president of mobile products.

Last fall, an app hit the web to classify human beings with artificial intelligence. ImageNet Roulette is part of an art exhibit on the history of image recognition systems. The app showed the bias and flaws associated with categorizing human faces by machine, and outside of the context of the art exhibit,

Article source: https://insidebigdata.com/2020/01/21/implementing-ethical-ai/

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