As a Principal Engineer and Search Architect at food-tech platform Burrp!, Avlesh Singh often helped the sales and marketing teams display digital banners on the website – a complex task back in 2007, unlike today. When he observed that the banners often didn’t target the right users and the messaging read like one that’s straight out of a marketing handbook, he realised the need to enable brands to create user engagement that felt real.
Teaming up with Ankit Utreja, who was then an Engineering Team Lead at Burrp!, the two launched a beta version of WebEngage as an on-site tool for market automation. Today, nearly eight years later, WebEngage has evolved into a full-stack marketing automation and customer data platform catering to over 300 B2C brands worldwide.
The Mumbai-based startup helps brands drive more revenue from their existing
Article source: https://yourstory.com/2020/01/webengage-enables-customers-marketing-strategies
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