10 Percent of Digital Orders During the Holiday Season Were Powered by Artificial Intelligence Brands and Retailers Offering Click and Collect Saw 56 Percent More Active Shoppers in the Last Five Days Leading up to Christmas and 18 Percent More Digital Revenue Share After the Shipping Cutoff
Salesforce, the global leader in CRM, released its 2019 Holiday Shopping Report, revealing the trends, data and insights brands and retailers need to prepare for the 2020 holiday shopping season. Overall, Salesforce data shows an 8 percent increase in digital spend over the 2019 shopping season, with $723 billion in digital revenue worldwide.
Marketing Technology News: TechBytes with Scott Gifis, President at AdRoll
Top Salesforce 2019 Holiday Shopping Insights
For the report, Salesforce combined insights on the activities of hundreds of millions of global shoppers across more than 30 countries powered by Commerce
Article source: https://martechseries.com/sales-marketing/marketing-clouds/salesforce-reveals-2019-holiday-digital-sales-grew-8-percent-723-billion-globally/
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