Just like you, I spend every day getting bombarded by marketing messages, many of them very similar. And there’s a reason for that – it works. Tried and true principles of human persuasion still lay the foundation for marketing.
But if you want to stand out, you need to be different. Not only that, but you need to be more different than ever. In some ways, marketing is now harder now than it’s ever been. The demise of traditional content gatekeepers and the rise of the Internet has suddenly democratized communication, and people have taken advantage. As soon as a new avenue to reach people opens up, marketers will squeeze the juice out of it until it doesn’t work anymore.
Before the Internet, there were a limited number of channels through which you could grab people’s attention. The competition was limited. But now you’re not just competing against everyone else in your field, you’re
Article source: https://www.business.com/articles/inject-creativity-into-your-business-marketing-methods/
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