Cloud communications platform provider Twilio has added Verified SMS by Google to the Twilio platform, enabling businesses to send authenticated and branded text messages.
Verified SMS by Google allows businesses to leverage a branded profile for SMS and send validated messages to customers using Google’s Messages application on their Android handsets.
“At Twilio, we believe trust is core to communications,” said Simon Khalaf, senior vice president and general manager of messaging at Twilio, in a statement. “Businesses have a huge opportunity to increase customer engagement by building authentication into the messages they send. Verified SMS by Google is the latest of many tools Twilio provides to help businesses strengthen customer trust with every interaction.”
With Twilio, Verified SMS by Google is a simple addition to existing communications workflows. Leveraging Verified SMS in the Messages app for Android, Twilio collaborates with Google to register businesses, verify their identities, and implement the back-end technology to
Article source: https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/Twilio-Adds-Support-for-Verified-SMS-by-Google-135753.aspx
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