MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters.
Google rolls out verified SMS feature for messages from businesses. Looking to make messaging between businesses and consumers safer, Google has launched Verified SMS for Messages. The feature verifies, on a per-message basis, that a message is sent by a specific business. Users will see the business name, logo and a verification badge in their message thread with the business. 1-800-Flowers, Banco Bradesco, Kayak, Payback and SoFi are among the first brands to use the verified messaging feature. Google has rolled out Verified SMS for Messages in the U.S. and eight other countries, including the UK, Spain, Mexico, India and Canada.
TrueCommerce gives Magento users an upgrade. The e-commerce solution TrueCommerce has updated its Magento (Adobe) integration,
Article source: https://martechtoday.com/the-martech-minute-googles-verified-sms-for-messages-hubspot-adds-first-chief-customer-officer-237675
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