As the countdown to 2020 begins, marketers across the globe are looking ahead. From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing.
We at MarTech Advisor, spoke to 14 top-notch marketers to understand what’s in store for marketers, and which marketing trends and predictions will reign supreme in the next five years.
Here’s your way into a super successful 2020–2025:
D2C Companies Will Move Away From Facebook Advertising
Kerel Cooper, SVP Global Marketing, LiveIntent
A ton has been written this past year about how D2C companies were leaving Facebook because of rising prices to advertise on the platform. However, D2C companies are famous for being on the cutting edge of marketing. Soon, more traditional
Article source: https://www.martechadvisor.com/articles/machine-learning-ai/marketing-predictions-and-trends-2020/
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