SMS Marketing: 5 Things You Should Be Doing and 3 Things You Should Avoid

We’ve already covered how SMS marketing is making a comeback, as more B2C and B2B brands find success communicating with customers directly through text messaging. But organizations will need to update their outdated strategies to succeed via this medium.

That’s why we’ve asked practitioners and industry experts for their best tips to get the most out of the marketing channel in 2020, and share what tactics you should be  avoiding.

5 Tips for SMS Marketing Success

1. Be Responsible

Ciara Hautau, lead digital marketing strategist at Fueled, emphasized that brands remember they’re texting an

Article source: https://www.cmswire.com/digital-marketing/sms-marketing-5-things-you-should-be-doing-and-3-things-you-should-avoid/