SANTA MONICA, Calif.–(BUSINESS WIRE)–EZ Texting, the leader in SMS marketing software for business, today released its report, ‘2019 Text Communication Report: The Next Generation of Business Communication.’ The report discusses the results of a survey of more than 1,100 consumers and businesses across all ages, genders and locations in the United States. Among other findings, the research reveals that 69 percent of consumers across all age groups would like to be able to contact a business via text, and 54 percent are frustrated when they are unable to do so.
Overwhelmingly, businesses are unaware of consumers’ communication preferences, with 54 percent of consumers wanting to receive text promotions, but only 11 percent of businesses delivering them. This means 89 percent of businesses miss the opportunity to connect with consumers the way they want to be communicated with. Similarly, 83 percent of consumers would
Article source: https://www.businesswire.com/news/home/20191119005146/en/EZ-Texting-Report-Reveals-69-Percent-Consumers
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