SMS Marketing Is Making a Comeback

SMS messaging is now regarded as an “old” form of communication, but the art of SMS marketing is making a comeback all the same, particularly in the B2B space. 

According to recent data, amongst B2B marketers, SMS messaging increased by 197% between 2015 and 2017 alone. That’s because the majority of consumers would rather text with a business for scheduling or appointments than by email or phone. Meanwhile, social media and marketing influencers like Gary Vaynerchuk are asking their audience to text them directly.

With all this in

Article source: https://www.cmswire.com/digital-marketing/sms-marketing-is-making-a-comeback/