EZ Texting, a provider of SMS marketing software for business, released its inaugural report, “2019 Mobile Usage Report: How Consumers Are Really Texting,” revealing texting has 6X the engagement of email among consumers. The report reveals just how often certain segments of the population are interacting with their mobile devices in comparison to other channels. The research conducted by EZ Texting reveals that texts maintain an incredibly high overall open rate of 100%, and 90% of consumers open and read a text within 30 minutes of receipt.
The preference, presence and engagement statistics for texting found by the research demonstrate its effectiveness over other common forms of marketing. To prepare for the continuing shift toward mobile and the availability of a fast, wireless mobile connection with 5G’s arrival, businesses and organizations should include text marketing to connect and engage with their audiences where they actually are — on their cellphones.
EZ
Recent Comments