Text message marketing might still be a great unknown in some industries — with customer information hard to receive, and success rates difficult to measure. But in the cannabis industry, it’s one of the few approved methods of communication with customers, so it’s a strategy many dispensaries are ramping up.
Without the advantage of TV, radio or Internet marketing, SMS marketing is a unique way to develop brand loyalty for cannabis companies. When done properly, text message marketing can be the answer to increasing ROI and securing customers for many dispensaries. If done incorrectly, it could be the reason a dispensary loses its license.
To better understand how the leading dispensaries use text message marketing to their advantage, here are some things to remember.
RELATED: 9 Cutting-Edge Marijuana Marketing Tactics That Work
1. Stay Compliant
Being compliant means that customers are interested in receiving SMS messaging in
Article source: https://www.greenentrepreneur.com/article/340567
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