In a landscape that has brands worldwide revising their advertising and marketing budgets annually, it stands to reason that the “how much” has become less relevant than the strategic direction for the hard-won budget.
According to Mary Meeker’s 2019 Internet Trends Report, digital ad spend is up 22%. While it’s not shocking that we spend far more hours looking at our devices than any other ad vehicle, Gartner confirms that spending on ad and marketing technology has never been higher, accounting for a tremendous 29% of the total marketing budget, making it the single largest area of investment. The most likely reason? An endless need to improve personalization and relevance in advertising.
Marketers have long preached personalization as the future-proof way for businesses to engage with and retain customers, so what’s powering the move toward relevance? The digitization of everything, according
Article source: https://www.forbes.com/sites/forbesagencycouncil/2019/10/10/marketing-2020-a-shift-from-loyalty-to-relevance/
Recent Comments