The technology we use for marketing is developing at a rapid pace. Things that seemed like science fiction even a few years ago, like AI-driven campaigns and VR experiences, are now mainstream.
Sometimes, this means that we can forget about one of the most basic technologies of all: the humble text message. Marketing via SMS can seem like an old-fashioned way to go about things, but it’s not. It actually can be an effective marketing tool.
It’s worth considering that even the most advanced marketing campaigns still make use of smartphones, and text messages are typically displayed in a much more prominent way than the notifications from apps. If you send your customers an SMS, you can be assured that their phones will beep and they will look at the message. That’s more than can be said for a notification or even an email.
That said, text messages can be a little annoying
Article source: https://www.business.com/articles/text-message-marketing-annoying-or-brilliant/
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