With highly cluttered marketing environments, more businesses are choosing mobile phone communication to connect with their consumers and build long lasting relationships.
But with so many different mobile communication apps, from Skype, to Facebook Messenger, to WeChat, and everything in between, which one is best?
The authors at SMS Comparison delve into the two most popular channels – SMS and WhatsApp, and explore why each have their place within the mobile marketing sphere.
SMS Marketing
Sending a text message is not a new revelation. In fact, SMS messaging has been around as early as the 1990’s, and using this platform for B2C communication was adopted not long after its creation.
Thus, there is no doubt that this channel has, and continues to be the core of mobile marketing.
Pros
Immediacy and response times
According to many studies, SMS has the highest open rate over any other media channel, with 98%,
Article source: https://www.androidheadlines.com/2019/10/sms-vs-whatsapp-business-pros-cons.html
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