The Next Evolution in Email Marketing: Beyond Personalization

We’re witnessing an unprecedented explosion in digital communication technologies. Facebook, Twitter, TikTok, Snapchat, Slack — the options are practically endless.

And yet email — conventionally viewed as a decades-old dinosaur — remains most people’s preferred way to communicate. And it’s not only older people. Forrester reported (membership required) that consumers between the ages of 12 to 17 are using email more than Snapchat or Facebook. Despite Snapchat’s growth, email adoption is growing much more rapidly.

The medium remains the best way to build an audience. Yet many companies still aren’t doing email right. They bombard customers with bland corporate speak and hope their half-hearted attempts at “personalization” will do the trick. It’s time to evolve.

Article source: https://www.cmswire.com/digital-marketing/the-next-evolution-in-email-marketing-beyond-personalization/