Owners Ramiro Corrales, Taylor Miller and Cameron Kepford check out a client's recent positive review at Haus of Heir in Davenport, Iowa. - Karen Bishop

Owners Ramiro Corrales, Taylor Miller and Cameron Kepford check out a client’s recent positive review at Haus of Heir in Davenport, Iowa.

Karen Bishop

When you communicate with clients, are you able to choose which ones you want to market specific services to? Can you reach them via text if you don’t have their email addresses? Are you able to get them to leave five-star reviews on Yelp and Google?

If you’re not answering “yes,” you need to rethink the marketing features available with your salon management software. More importantly, you need to consider the variety of marketing you use to reach both your existing guests and potential ones.

“When choosing marketing channels, they should be viewed as an and not an or, says

Article source: https://www.salontoday.com/615385/marketing-the-salon-in-the-modern-tech-era

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