As summer draws to a close, many online sellers are seeing sales pick up with Back to School and fall campaigns.
This means that fall and winter holidays are right around the corner, and it’s time to start preparing Black Friday Cyber Monday (BFCM) campaigns. If there’s any channel that will make or break BFCM sales, it’s email.
Omnisend, omnichannel marketing automation platform for ecommerce, studied Black Friday email campaigns to find the best trends, practices, and statistics to help marketers prepare for the next year. From 2018, there are five big takeaways that we can apply to 2019 campaigns.
#1. Black Friday is Still the King of the Holiday Season
Despite online shoppers getting their own special holiday, with the creation of Cyber Monday and Cyber Week, Black Friday is still the king of the holiday shopping season.
Ecommerce marketers sent more campaigns around Black Friday than any other day
Article source: https://www.retaildive.com/spons/five-black-friday-statistics-to-help-you-prepare-2019-holiday-campaigns/560910/
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