Social media downtime is a challenge for any brand. Marketers are forced to reshuffle their schedules, and customers are often left in the lurch. To mitigate the impacts of social media outage (an increasingly common phenomenon), we look at:
- What marketers can do to prepare for outage scenarios
- What to do when social media is down – three action points
- How to respond once social channels are back live
Businesses around the globe depend on social media for a variety of purposes. From garnering publicity for new product launches to conducting day-on-day customer support activities, tools like Facebook and Instagram can be a major driver of engagement. That’s why when social media giant Facebook went down on March 13, 2019, marketers faced a major challenge.
A Quick Guide to Social Media Marketing Tools for SMBs
An updated GreenZone, few additional features evaluated and here comes the refreshed Buyer’s Guide
Article source: https://www.martechadvisor.com/articles/social-media-marketing-2/social-media-down-time-cx/?zd_source=recommended_read
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