SMS (or Short Message Service) is the messaging protocol used for sending and receiving text messages on mobile phones. It is supported by all mobile phones, from the most basic to the smartest, and offered by pretty much all mobile networks and carriers worldwide.
Depending on whom you ask, only about 20 to 30 percent of marketing emails get opened. Compare that to the 99 percent open-rate reported by SMS text message marketers and you’ll quickly see why so many companies are interested in SMS marketing.
But SMS marketing has its own challenges, both logistical and legal. While emails and email marketing tools are familiar to most modern marketers, the same is not true of SMS marketing. In this Buyer’s Guide we answer some of the most pressing questions buyers of SMS marketing software have about the technology and about the tactic in
Article source: https://www.softwareadvice.com/sms-marketing/
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