Even though mobile phones have been in use for quite some time now, the usage of smartphones has taken off. Back in 2013, more than a billion smartphones were shipped across the globe for the first time in history.
Even though this is the fact, many firms are still not taking advantage of mobile phone-based marketing and specifically SMS marketing.
Stats about the impact of SMS marketing in business
#1. Smart phone usage
About 5.1 billion people out of the 6.8 billion global population now use a mobile phone. Technology is a bigger concern to people than dental hygiene as we can see, about 4.2 billion people
Article source: https://southfloridareporter.com/key-statistics-about-sms-marketing-and-its-success/
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