In the modern marketplace, mobile marketing—and, more specifically, text messaging—has emerged as an effective way for businesses of all sizes to reach customers in real time.
And for good reason: Americans spend a considerable amount of time on our phones. An Asurion study, which confirms the central role smartphones play in our daily lives, found that people look at their phones an average of 80 times per day.
Naturally, this dramatic surge in mobile usage means that we are texting more than ever. In the 27 years since the first text message was sent, this method of communication has become so prevalent that 16 million text messages are now sent every minute in America.
What’s more, studies indicate that consumers prefer to engage with brands through mobile messaging:
- 75% of consumers want to receive offers via mobile
- 78% of consumers say a text is the fastest way to reach them’
- By 2020, 45 million consumers will
Article source: https://streetfightmag.com/2019/07/12/why-texting-is-indispensable-for-mobile-marketing-today/
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