Six pivotal moments in the history of mobile marketing

We’ve come a long way since the first cellphones to hit South African shores arrived in the early 1990s.

Once bulky devices that were only useful for the odd phone call, cellphones have evolved into powerful pocket computers that allow people to access almost all the information in the world (and watch cat videos to their hearts’ content). 

Quick to realise the potential of mobile, marketers have jumped on every point in that evolution, coming up with a few innovations of their own. 

Here are a few of the most important milestones in the history of mobile marketing.   

1. SMS

Despite the first SMS being sent as far back as 1992, it took a good few years for marketers to really leverage the

Article source: https://themediaonline.co.za/2019/07/six-pivotal-moments-in-the-history-of-mobile-marketing/