Professional development experience offers e-learning courses and live events to help educate marketers undergoing transformation in their space

CANNES, France, June 17, 2019 /PRNewswire/ — IBM (NYSE: IBM) and Adweek, LLC today announced the creation of the Institute for Brand Marketing™, a program for marketers designed in partnership with IBM Watson Advertising and Adweek. Offering marketers the skills to help  advance in a disruptive marketplace, the initiative will provide complimentary, interactive courses, custom research, thought leadership and live educational experiences at industry events across the country.

IBM Corporation logo. (PRNewsfoto/IBM)IBM Corporation logo. (PRNewsfoto/IBM)

Innovation can be an important component to a brand’s success. According to a recent report by

Article source: https://finance.yahoo.com/news/ibm-watson-advertising-adweek-create-112800630.html

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