Responsibilities
- Ideate a comprehensive, engaging, and creative event and engagement strategy across trade shows, thought leadership conferences, sponsorships, and hosted events. Define goals, success metrics, and ROI.
- Collaborate with AD Customer Marketing to identify and understand attendees/targets and where they are in the buyer journey, and strategize on how we best target key prospects and customers.
- Idenfity opportunities to continue to nurture event-created leads.
- Own the events calendar and recommend our involvement – sponsorship opportunities, speaking opportunities, booth presence, etc..
- Build communications plan around each individual event, looking for touchpoints across the larger calendar; collaborate with the Content team on content strategy and channel distribution – including email social, direct sends.
- Collaborate with Content Marketing and Sales teams to understand what is needed; manage production schedule of deliverables within Marketing team.
- Collaborate with Content team to arm speakers with tools/talking points/content/support and event overview.
- Host internal kick-offs with stakeholders to align on goals, objectives, and plan;
Article source: https://www.builtinchicago.org/job/marketing/manager-marketing-events/81111
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