SMS marketing is an ideal choice for all size of businesses to communicate effectively with their audience. Even though their many modes of online and offline communication available now in the internet era, SMS is still considered to be the quickest and most inexpensive way.
There are more than six billion mobile devices in use now, and SMS reaches almost 90% of the cell phone users. This points to the fact that texting rules the mobile market and its open rate is more than e-mail or other modes of communication.
SMS marketing
Text marketing or SMS marketing is the most efficient tool to engage customers now and gain their attention and loyalty. Supporting this claim, we have some exciting research stats also to put forth:
- The receivers open about 98% of the SMS messages and read instantly.
- About 90% of the SMS messages are read within 3 minutes of receipt.
- The redemption rate of coupons through
Article source: https://www.promotionworld.com/articles/digital-marketing/190607-benefits-sms-marketing-top-s-donts-succeed
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