When serial entrepreneur Bogdan Constantin started his previous startup, a direct-to-consumer online suit and tuxedo rental company, he used email as his main marketing and communication tool with customers.
With an investment from the family behind Walmart, the business model grew — until his email open rates started fluctuating and decreasing over time.
“I could consistently send an email to a million people and get a 20 percent open rate, which is good for email.”
“But what drove me crazy is when you flipped it on its head, it means that 80 percent of people weren’t opening or seeing my email,” says Constantin.
Through his research, he found that while they use email, the Gen Z generation (the generation after millennials) doesn’t see it as their primary method of communication.
In 2018, mobile saw a 55 percent sales increase and
Article source: https://hypepotamus.com/companies/voxie/
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