Ben George, content writer at mobile and gadget insurance firm loveit coverit explains how retailers can deploy mobile solutions to boost sales in store.
One of the biggest threats facing the traditional retail industry is the encroachment of online stores and mobile competition. With consumers able to make purchases anywhere, anytime via online stores, the need for bricks-and-mortar retailers is becoming less essential, as customers no longer need to frequent the high street in order to find the best deals. This has led to a complete re-evaluation of the traditional high street, with multiple household names – such as BHS and Debenhams – either disappearing completely or entering troubled times.
Research conducted by loveit coverit looking into how mobile technology has impacted the way we shop, showed that over two-thirds of consumers use their smartphones to check competitor prices in store. This
Article source: https://mobilemarketingmagazine.com/how-going-mobile-can-help-retailers-win-the-battle-for-in-store-sales
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