Personalization Is Easier In Email Than Other Channels, Study Finds 05/31/2019

• by Ray Schultz
  ,

  Yesterday

Email remains the top marketing channel, and also the easiest one in which to conduct personalization, according to Cross Channel Messaging And Today’s Marketer, a study by MessageGears.

Of the companies polled, 83% send marketing messages via email. And 44% use

Article source: https://www.mediapost.com/publications/article/336502/personalization-is-easier-in-email-than-other-chan.html