Firm makes foray into SMS marketing

A tech startup has ventured into SMS marketing, a field many argued was dead with the influx of alternative messaging channels and apps.

The firm, VasPro, says it has learnt from the successes of email marketing and will focus on the interaction between businesses and consumers around mobile commerce.
VasPro operations director Andrew Aligula says users are moving from emails which does not have the urgency as SMS and push notifications.
“User interactions in Kenya and most of Africa is all SMS and USSD. At the moment, 93 per cent of web traffic is mobile,” Aligula said.
According to Communications Authority of Kenya (CA) sector statistics report 2018-2019, Kenyans sent 15.4 billion texts in the first quarter.
Aligula added that they

Article source: https://www.standardmedia.co.ke/article/2001325413/firm-makes-foray-into-sms-marketing