At Louis Vuitton, Marketing Is a Four-Letter Word

Louis Vuitton CEO Michael Burke presented his company’s latest sales pitch yesterday at the airport.

No, it wasn’t due to a dire TSA misunderstanding or catastrophic flight delays. It was by choice—a choice he made with Vuitton’s womenswear artistic director Nicolas Ghesquière to stage a fashion show at the TWA Flight Center, the refurbished Eero Saarinen–designed terminal at New York’s John F. Kennedy International Airport. The occasion was the unveiling of Vuitton’s sixth annual cruise collection, featuring designs intended…

Article source: https://www.wsj.com/articles/louis-vuitton-michael-burke-nicolas-virgil-supreme-11557405576