image for Antonio Guillem/Shutterstock


Antonio Guillem/Shutterstock

Consumers are consistently surrounded by advertisements and traditional marketing techniques, and they’ve become adept at tuning them out to avoid cognitive overload. Emails are deleted unread, banner ads are banished with ad blockers, and video ads are skipped after five seconds.

Text messages, however, have an almost 100% click-through rate, because we are psychologically helpless against that little red dot. When done

Article source: https://www.businessnewsdaily.com/15024-text-message-marketing-not-to-do.html