Marketing moves fast, and the fastest way to reach consumers today is through their smartphones. Text marketing allows your message to immediately appear on a consumer’s screen — not buried in their email inbox or on a search results page. In fact, texts have an open rate five times greater than email (98% compared to 20%), according to an Acxiom-supported research study, and SMS is more cost-effective than other forms of marketing such as paid social or direct mail.
Most marketing pros have heard about text messaging’s impressive response rates, and many employ this strategy in some form. But for those who have not yet jumped on board, it’s not too late. These best practices will ensure your first text marketing campaign is a success.
Read More: https://martechseries.com/mts-insights/guest-authors/marketing-best-practices-create-quick-results-2/
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