The mobile marketing industry has undergone fundamental changes since Urban Airship was founded in 2009. With location tracking having grown far more precise, and brands relying more heavily on marketing automation, Urban Airship has expanded beyond its original premise as a push notification provider and delved more deeply into AI-powered targeting and personalization solutions.
The company took its biggest step into the future just this morning. In a bid to expand its solutions well beyond push notifications, marketing firm Urban Airship is dropping the qualifier Urban from its name and launching a new identity as Airship, a customer engagement company that works with brands to target and coordinate customer interactions across apps, websites, SMS, email, mobile wallets, and other emerging channels.
Despite being in business for a decade and having developed a strong brand identity tied to the name Urban Airship, the company is capitalizing on just the right
Article source: https://streetfightmag.com/2019/04/17/urban-airship-rebrands-as-airship-offers-broad-suite-of-mobile-customer-engagement-solutions/
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