Location based form of marketing is always taking the notion of personalized marketing right up to the next level. Whether the matter is associated with delivering some personalized message to people jut near the retail stores or just discount offer to people who might have visited your competitors for now, any form of location based marketing has major potential to engage with the potential customers for any targeted campaigns.
As per a study by the famous Skyhook, brands are always expected to grow as much as around 20% in the area of conversion by just adding the location based data to the ad data. Now the main question over here is how specified the brands are likely to be whenever they are willing to target some of the people based on their stated location? Can be it any country, state, area or city?
Honing the notion of geo fencing right now:
With
Article source: https://www.techiexpert.com/geo-fencing-in-location-based-sms-marketing-channels/
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