Text messages have a 98% open rate and a response rate over 7 times higher than email. Text marketing should be a no-brainer and even if you are new to text marketing or have previously underutilized it, there is still hope and some best practices can offer the help you need. Matt Reid, Chief Marketing Officer of EZ Texting, shares 9 text marketing best practices that will get results every time.
Consumers love text messages – 98% of all texts are opened, and they are seven times more likely to receive a reply than an email. But are marketers making the most of text marketing efforts, generating results through powerful SMS campaigns?
Many are still behind the curve. They either have not used text marketing or aren’t properly building an effective SMS strategy. Luckily, there are a few simple things every marketer can do to build and optimize a
Article source: https://www.martechadvisor.com/articles/mobile-advertising/how-to-maximize-text-marketing/
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