Brief:
- Specialty lighting retailer Lamps Plus now lets customers seek help from store employees by sending text messages to any of its 37 locations. The manager or assistant manager in each store carries a dedicated company iPhone during business hours to respond to texts, according to a company announcement.
- Customers can ask questions about product availability and additional details specific to their preferred store, and quickly receive answers about lighting and home furnishing directly from an associate. The text service runs through SMS, removing a friction point of requiring users to download a special app.
- Lamps Plus employees will be able to send photos and videos from the store directly to customers who request a more detailed look at products. Customers also can send photos of their home interiors to get advice about which products would complement their furnishings.
Insight:
Lamps Plus’s text-based customer service tool is another indication of how consumers have
Article source: https://www.mobilemarketer.com/news/lamps-plus-taps-sms-texting-for-customer-service/550460/
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