For years, retailers, travel and hospitality companies, banks and other businesses have relied on SMS and mobile chat to reach customers and provide efficient and rapid resolution for their issues. SMS has proven to be a more effective mobile marketing channel than any other. Reports have indicated SMS marketing messages have up to a 98 percent open rate and messages are opened within three seconds of being received.
Some experts have estimated that by 2020, the number of consumers that have opted in to receiving business communications via text will reach more than 48 million. With emerging technologies including rich communications services (RCS), the efficacy and use of mobile connection with customers will continue to increase.
But for any companies processing and holding the personal data of anyone residing Article source: https://martechseries.com/mts-insights/guest-authors/mobile-customer-communications-gdpr-world/
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