Rich Communication Services messaging has been widely anticipated as a replacement to the clunky and outdated text message functionality that comes installed on mobile phones by default.
When it eventually arrives, RCS will allow us to do much more than send and receive plain text without needing a third-party app like iMessage and WhatsApp. It has the potential to be a far more engaging, responsive and immersive evolution of SMS with interoperable text- and media-based messaging across all mobile devices and networks right out of the box.
Many argue that it’s way overdue and we shouldn’t really be dealing only in plain text characters in 2019.
Last August, Virgin Trains became an early adopter, using RCS to improve customer service by providing customers with onward journey information on selected train routes.
But wider adoption of RCS still
Article source: https://martechtoday.com/5-hurdles-rcs-messaging-has-to-overcome-for-universal-adoption-230912
Recent Comments