Tell us about your role and journey into advocacy.
I am the CEO and Co-Founder of Phone2Action. We created Phone2Action to empower people to engage on issues they cared about. Over the years, we have powered more than 40,000 campaigns, 11M people have engaged with our software, sending more than 37 million messages to lawmakers.
I spend my time meeting with customers, prospective customers, and thinking about how our company needs to evolve to stay competitive.
Tell us about the evolving state of the Social Media landscape.
Social media has eclipsed traditional media outlets in some ways, becoming the primary medium for communicating with others and getting information (like the news). In the next year, I think we’re going to see more chatbots on social media and personalized experiences that are hyper-targeted.
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