Back in ’92 a Finnish engineer named Matti Makkonen would design a simple communication technology that 27 years later would become one of the most effective direct marketing channels.
Now businesses can send SMS online allowing them to reach highly targeted and engaged sales customers on demand 24/7.
In this article, I’ll share the top 5 reasons why businesses are exploiting online SMS in 2019.
source: roybazar.com
Reason 1: Open rates are critical to sales conversions
All things being equal (i.e. the same promotion to the same list) If you can get twice as many people to see your promotion then you can expect an increase in sales, potentially twice as many.
This is why marketers spend a lot of time finding ways to increase open rates.
The average open rate for email campaigns averages out at around 22%-30%
Article source: https://thefrisky.com/5-reasons-why-businesses-love-online-sms/
Recent Comments