Francesca’s Holdings Corp. is gaining a better understanding of its shoppers.
In an interview during NRF 2019, Erik Lautier, executive VP e-commerce and chief marketing officer of Francesca’s, said the women’s apparel and accessories retailer is using the AgilOne customer data platform to tie together all its disparate customer data.
“In the last couple of years, we have deployed a new POS system and CRM system,” said Lautier. “We are collecting more customer data than ever before. We might collect an email address from the website, have an account created through an online purchase, an account created at the in-store POS, or obtain a phone number through our SMS marketing program. One
Article source: https://www.chainstoreage.com/technology/csa-interview-francescas-obtains-unified-view-of-the-customer/
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