Messaging apps have become a staple in consumers’ daily lives. As marketers prepare their strategies for 2019, messaging apps should be at the top of their priority list—allowing them to build loyalty, drive revenue and grow their customer base, says, Debbi Dougherty, Head of B2B Marketing, Rakuten Viber.
The marketing paradigm experienced major shifts in 2018. With a deluge of new applications and other innovative platforms, marketing heads were tasked with identifying the touchpoints that would resonate best with current and prospective customers. While tools like augmented reality, virtual reality and even next-gen digital assistants created a lot of hype, marketers are quickly finding that more “traditional” platforms are the most effective.
Messaging apps have become a staple in many consumers’ daily communications—and the trend isn’t slowing down anytime soon. In fact, research forecasts that nearly 150 million Americans will be using mobile messaging apps by the end of
Article source: https://www.martechadvisor.com/articles/interactive-marketing/why-chat-apps-will-be-a-critical-marketing-channel-in-2019/
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