Since 2017, more than 50% of all website traffic worldwide has been generated through mobile devices. Not surprisingly, online retailers are one of the biggest beneficiaries of this cultural and technological shift. With the convenience of home delivery and the plethora of deals like “Cyber Monday,” consumers are turning more and more to their smartphones to research new products and make purchases. A 2018 report by Forrester Research predicts that over the next five years, US retail sales completed through smartphones will grow at a compound annual growth rate of 18%.
To take advantage of the opportunities that mobile technology presents, online retailers must create a robust marketing strategy tailored to mobile users, who are always on the go and are using smaller screens than desktop users. Responsive web design, targeted mobile ads, and SMS are some of the major
Article source: http://www.fourthsource.com/mobile/6-mobile-marketing-campaign-mistakes-which-are-sales-killers-23288
Recent Comments