Texting prospects is a point of controversy for many business owners. Some entrepreneurs argue that you “should not text your customers unless you’ve met their family,” while others go to the opposite extreme and only allow customers to make purchases via SMS.
Luckily for you, there is a middle ground. In this article, we’ll discuss some ways that you can get started texting existing customers. We’ll also encourage you to consider two-way texting as a modern and personalized customer service strategy.
Clients Want You to Text Them
Texting is not a new technology – the first text message was sent in 1992. But for some reason, businesses are slow to add texting to their marketing arsenal.
Companies that have implemented business texting boast of great success. One retail company, Tee Public, found a 25% conversion rate from their SMS marketing, versus only 9% conversion for email marketing. A
Article source: https://www.globalbankingandfinance.com/want-a-flood-of-foot-traffic-get-used-to-texting-you-customers/
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