Texting. It’s literally the most used form of communication on earth. Over 20 billion texts are sent per day. It’s the most used “app” on any smartphone and a staple service of any digital phone or device. Whether it be SMS, Messenger, WhatsApp or any other direct communication tool, texting is part of the human fabric.
Despite this, it is an incredibly underutilized marketing medium. Marketers sense the almost limitless potential of messaging but, to date, few capitalize on it. That will soon change. Why? Three factors will drive the change – Facebook, Rich Communication Services (RCS), and the rediscovering of SMS as a marketing platform. Let’s start with Facebook.
Zuck and company are coming under increased pressure to mine revenue from their $19 billion WhatsApp acquisition as well as from their native messaging app, Messenger. WhatsApp boasts a 1.5 billion user audience while Messenger is a close second at 1.3 billion,
Article source: https://www.techworm.net/2018/10/message-marketing-next-great-performance-marketing-tool.html
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